Snowflake Yourself in Times Square With Aéropostale​

P.S. Aéropostale tapped FROM to create a fun and engaging user generated photo app to promote their holiday snowflake theme.

Starting with Mobile and Facebook apps and evolving into an in-store kiosk experience, FROM created "Snowflake Yourself", a viral photo creation tool that allows users to snap a photo and collage themselves onto a snowflake to share online, print as a photo, create as wrapping paper, or even send as a holiday card.

This extremely successful campaign was promoted in Times Square on the Jumbotron where the users' snowflakes were shown falling across the screen for all the world to see. A huge hit among tweens and moms, this campaign will be back next holiday season for more snowflaking fun!