Keeping Avis on the Cutting Edge of Customer Experience
With a new Apple Watch app, FROM helped Avis gain a timely advantage in a hotly competitive market.
The rental car category is one of the most competitive segments of the travel industry, where well-known brands do battle with similar cars, similar rates, and similar promotions at similar locations around the world.
The only true differentiator? Customer experience.
Even though our client, Avis Car Rental, a member of the Avis Budget Group, has some of the highest name recognition in the category, they’re constantly looking for ways to fully engage with their customers, and provide them with an evermore satisfying digital experience.
Working with our strategy, technology and creative teams, Avis became the first U.S. car rental company to offer an app for the Apple Watch. Now Avis customers can manage their entire experience, from reservation to receipt, right from their wrists.
Best of all, the entire project required only a few weeks, from initial idea to in-market implementation.