Avis What Drives You

The Avis What Drives You campaign was a global social media activation designed to promote Avis brand repositioning with a series of videos featuring three famous entrepreneurs discussing what motivates them to excel. 

In conjunction with a BMW giveaway users were asked to participate by sharing their own stories of success via a hashtag campaign on Instagram and Facebook. Images were aggregated and displayed on the Avis campaign microsite in addition to social channels.