Finding the Magic for the Magic of Broadway

Embracing theatre heritage in the digital age.

The Shubert Organization is the premier brand on Broadway, with a rich history and multiple theaters, and is one of the largest digital providers of ticket access. The Shubert Organization wanted to modernize their web process with a compelling new company site that proudly leveraged the new “.nyc” domain, and that conveyed the magic of Broadway and the great work of their organization, all while embracing its rich heritage. They engaged FROM to create a fresh new design, develop the new site, and host and support the site on an ongoing basis. The new site is fully responsive, and implemented a new Open Source CMS Platform.