A New Face for a Beauty Brand Experience​

Redesigning their website to focus on Allure's customer-centric strategy

FROM partnered with Allure, a leading beauty magazine, to provide design and business strategy support. The customer experience focus included a redesign of several key sections of the Allure web site, and innovation around some new ideas for helping customers find beauty products.  In addition to the design and UI/UX work, FROM also helped to ideate a new product business model.