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Winning Digital Customers: The Antidote to Irrelevance Wins the Maincrest Media Book Award

The Wall St. Journal bestselling book by FROM CEO Howard Tiersky was today granted the additional honor of being awarded the Maincreset Media Book Award.

The Maincrest Media Book Award is given to books that have achieved a high standard of excellence in their respective category. Books are evaluated based on their content, originality, structure, style, and the value the book adds to its target audience and overall genre.

In the book, Tiersky shares his proven five-step process for successful digital transformation, uses real world scenarios as examples, and provides the reader with the design thinking and customer journey mapping best practices he uses with his clients.

Thomas Gewecke, the CDO and EVP for Strategy and Business Development of Warner Bros. Entertainment, considers the book and its principles to be a “smart, highly accessible, deeply practical guide to truly understanding today’s consumers and how to design products and experiences they will love.”

Get the first chapter for FREE here, or purchase the book here.

Get FREE access to the first chapter of FROM`s
Wall Street Journal Best Selling Book

WINNING DIGITAL CUSTOMERS


  • Learn the three patterns of all successful digital brands (including companies like Apple, Netflix and Uber).
  • Understand why many great new products fail, and the formula for building products that won’t.
  • Discover the key reasons companies resist change and how to overcome them.
Get FREE access to the first chapter of FROM's
Wall Street Journal Best Selling Book

WINNING DIGITAL CUSTOMERS


  • Learn the three patterns of all successful digital brands (including companies like Apple, Netflix and Uber).
  • Understand why many great new products fail, and the formula for building products that won’t.
  • Discover the key reasons companies resist change and how to overcome them.