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News | Published 12.14.2014

New Thomas & Friends Parents' Website Launched

FROM is working with Mattel, Inc. in order to improve two websites for their Thomas & Friends product line. 

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Get FREE access to the first chapter of FROM's
Wall Street Journal Best Selling Book

WINNING DIGITAL CUSTOMERS

  • Learn the three patterns of all successful digital brands (including companies like Apple, Netflix and Uber).
  • Understand why many great new products fail, and the formula for building products that won’t.
  • Discover the key reasons companies resist change and how to overcome them.

The parents' website launched December 2014 with a focus on products and event news.

Since the launch, Mattel has reported complete satisfaction with the new website and is looking forward to the launch of the kids' site early 2015. The kids' site will have visually engaging graphics and activities for children.

Both efforts included front-end design and full development. The parents' site can be seen here.

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