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NEWS

New Book by FROM’s CEO Published

Winning Digital Customers: The Antidote To Irrelevance Reveals How Companies Can Succeed in the Digital World 

Howard Tiersky, Founder & CEO of FROM, The Digital Transformation Agency, today released his newest book Winning Digital Customers: The Antidote to Irrelevance. The book is published by Cranberry Press.

In the book, Tiersky details the proven five-step process that FROM uses to achieve massive transformation for their clients and the techniques that help overcome the challenges faced when driving change.

Tiersky based his framework on over twenty years working with global enterprises on digital transformation, including companies like NBC, Barnes & Noble, ADP, Verizon, and Avis.

The book’s Foreword is written by Michelle McKenna, CIO of the National Football League and former Disney Executive. She had this to say about Tiersky’s approach to digital transformation:

“Howard Tiersky has been one of my secret weapons in each place I’ve led meaningful change....Even if you’ve already hired the most prestigious consulting company or agency out there, reading this book and applying its principles will help you achieve real, sustainable change that can survive and thrive long after the last consultant leaves the building.”

Get the first chapter for FREE here, or purchase the book here.

Get FREE access to the first chapter of FROM`s
Wall Street Journal Best Selling Book

WINNING DIGITAL CUSTOMERS

  • Learn the three patterns of all successful digital brands (including companies like Apple, Netflix and Uber).
  • Understand why many great new products fail, and the formula for building products that won’t.
  • Discover the key reasons companies resist change and how to overcome them.
Get FREE access to the first chapter of FROM's
Wall Street Journal Best Selling Book

WINNING DIGITAL CUSTOMERS

  • Learn the three patterns of all successful digital brands (including companies like Apple, Netflix and Uber).
  • Understand why many great new products fail, and the formula for building products that won’t.
  • Discover the key reasons companies resist change and how to overcome them.

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