Winning Digital Customers Considered A Must Read for Customer Experience
The Wall Street Journal bestseller Winning Digital Customers: The Antidote to Irrelevance authored by the Founder and CEO of FROM, Howard Tiersky, was recently named a “must-read customer experience book” by CXM Today.
Tiersky’s book details the proven five-step formula used by his company to achieve massive transformation for their clients and the techniques that help overcome the challenges faced when driving change.
Tiersky based his framework on his over twenty years of experience working with global enterprises–like NBC, Barnes & Noble, ADP, Verizon, and Avis–helping them successfully carry out digital transformation.
Tony Doye, the Chief Strategy Officer of Girls Scouts of America and Former CEO of Fujitsu America, considers Tiersky’s book “a must-have guide to saving your company.” Further stating that “as a seasoned CXO who has played a part in many digital transformations, this easy and practical read is now my go-to guide.”
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The Customer Experience Magazine is an online magazine with over 45,000 subscribers and is the first stop for entrants, judges, and winners of the UK Awards International events.