News | Published 01.30.2017

CRM Magazine Features FROM’s Approach to Customer Behavior Modeling

Get FREE access to the first chapter of FROM`s
Wall Street Journal Best Selling Book

WINNING DIGITAL CUSTOMERS


  • Learn the three patterns of all successful digital brands (including companies like Apple, Netflix and Uber).
  • Understand why many great new products fail, and the formula for building products that won’t.
  • Discover the key reasons companies resist change and how to overcome them.
Get FREE access to the first chapter of FROM's
Wall Street Journal Best Selling Book

WINNING DIGITAL CUSTOMERS


  • Learn the three patterns of all successful digital brands (including companies like Apple, Netflix and Uber).
  • Understand why many great new products fail, and the formula for building products that won’t.
  • Discover the key reasons companies resist change and how to overcome them.

FROM CEO and Founder Howard Tiersky defines the methodology of Customer Behavior Modeling, and how it drives business growth, in an article published by DestinationCRM.com, an online publication that serves the CRM marketplace.

Customer Behavior Modeling, or CBM, is a way of defining and prioritizing characteristics of products or marketing programs to optimize experiences and maximize behavioral results. CBM can be broken down into three main steps.

Howard explains what these steps entail, and how they generate value to both you, and your customers, through their behaviors.

For more information on CBM and how it can drive business growth, read more on DestinationCRM’s website here: http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/Customer-Behavior-Modeling-Can-Drive-Business-Growth-114289.aspx