News | Published 01.13.2017

3 Reasons to Personalize the Digital Experience

CMS Wire, a popular online publication that reaches over 800,000 quarterly readers, featured FROM CEO and Founder Howard Tiersky who outlined the three reasons organizations should personalize digital experiences for their customers.

This 3-Point Framework includes key tactics to use data elements to make your customers feel special, craft the right messages at the right time, and increase customer convenience to take personalization to a new level.

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“The primary benefits of these tactics are to heighten brand intimacy, which creates increased affinity over time, as well as increase the response rate for email marketing and online conversion.” - Howard Tiersky. 

The full article with our 3-Point Framework for Personalization can be seen here: