FILTER / ALL Filter by Solutions and Industries All Solutions All Solutions (217)Creating Content Ecosystems (9)Customer Journey Visioning (20)Developing New Digital Products (27)Digital Transformation Assessment (26)DTA New Form (1)Leading Enterprise Digital Transformation (23)Optimizing Your Current Touch Points (17)Unifying the Customer Experience (17)All Solutions (217)Creating Content Ecosystems (9)Customer Journey Visioning (20)Developing New Digital Products (27)Digital Transformation Assessment (26)DTA New Form (1)Leading Enterprise Digital Transformation (23)Optimizing Your Current Touch Points (17)Unifying the Customer Experience (17) All Industries All Industries (217)Media & Entertainment (10)Financial Services (3)Retail (8)Travel (1)Other (123)All Industries (217)Media & Entertainment (10)Financial Services (3)Retail (8)Travel (1)Other (123) Apply Clear / View All 7 P’s to Help You Communicate What Your Brand Stands For The most successful brands today don’t just deliver a great product; they also resonate with their customers around something they “stand for.” Can You be Too Strategic? Having a strategy means having clarity on what you want to achieve and a plan on how to get there. These are good things, but it’s also possible to be too strategic—too focused on a single goal and plan. Brave New World, as Foreseen by Forrester Over the past 10 years, mobile commerce has grown from a blip on the radar to over $200bn per year in retail sales. Imagine what will happen in the coming decade. Undercover Boss: A Powerful CX Insight Tool When Shane Bray, the recently-appointed CXO at Willis Towers Watson began his tenure, he spent a few weeks as an “Undercover Boss” in one of his many call centers. Macy's CEO Credits “Customer Journey Mapping” as the Foundation of Their Turnaround One year into his role as CEO, Jeffrey Gennette has attributed Macy's limited turnaround so far to a renewed focus on the customer and has doubled down in that area significantly by testing and then scaling out a range of new capabilit Case Study:: Readiness to Launch CX Initiatives Show More