The Success Secrets for Conversational Commerce From the CEO and CIO of 1-800-Flowers.com
When Facebook Messenger announced the opening of its chatbot platform a little over a year ago, one of the first companies to leap into serving customers via automated chat was 1-800-Flowers.com.
How to Prepare for the Next Major Digital Touchpoint, Conversational Commerce
Conversational commerce is poised to be a major and preferred interaction model for many future brand interactions. Consumers are becoming more and more comfortable with dialog-style interactions via Siri, Google voice search, and Alexa.
How Target is Reimagining its Stores to Compete in the Digital World
Target currently gets less than 5 percent of its retail business from digital, however, CEO Brian Cornell is looking to change that.
Innovation Lessons from My Garbage Can
Today, I want to give a shout out to simplehuman, a company that’s doing amazing things with garbage cans.
How to Beat Your Digital Competition
Digital is the new competitive battleground and your competitors want to kill you; so you had better pay attention! Learn some key tactics for identifying and tracking key competitive insights.