Why CIOs Must Co-Lead CX (Customer Experience)
Delivering a seamless customer experience is more important than ever. In fact, it’s the primary way digital disruptors, like Uber and Amazon, are taking share from more traditional brands.
How to Write a Digital Strategy
One of the problems with the label "digital strategy" is that there's not a common understanding of what it actually means or should contain.
Most Companies Don't Fully Embrace Digital Transformation
Most enterprises today are thinking about some level of "Digital Transformation"; however, the majority aren't thinking about the full depth and breadth of the transformation necessary to compete effectively in our digital wo
Three Characteristics of a Truly Digital Business
Everyone has an app. But the companies that are dominating in the mobile space don’t stop at offering an app, rather they have engineered their value proposition to be truly digital.
A Quick Trick for Identifying Usability Problems Without User Testing
There is a little-known trick that can start to identify many problems.