If you are a commodity business but don’t want to be one, there are eight techniques you can use to stand out from the competition even in a commodity market.

It's easy to imagine digital transformation as something that happens at sexy high tech companies. But what about your company? 

Is your digital transformation helping make your company more or less green?

The most successful brands today don’t just deliver a great product; they also resonate with their customers around something they “stand for.”

Having a strategy means having clarity on what you want to achieve and a plan on how to get there. These are good things, but it’s also possible to be too strategic—too focused on a single goal and plan.

One year into his role as CEO, Jeffrey Gennette has attributed Macy's limited turnaround so far to a renewed focus on the customer and has doubled down in that area significantly by testing and then scaling out a range of new capabilit