7 Downsides of Digital Retailing
Having a great digital customer experience is essential for any company, but everything has downsides. Here are 7 downsides to digital retailing.
3 Secrets Top Digital Brands Use to Win (That You Can Use Too)
Companies like Apple, Google, Amazon, Facebook, Netflix, Uber—they have created amazing customer experiences. And it can seem like nearly everybody loves them. What are these companies doing differently?
3 Reasons Tagline Marketing No Longer Works
Marketing ain’t what it used to be. Before the digital age, having a catchy slogan that you repeat and being accessible to your customer was a big part of many very successful marketing campaigns. Today, that’s far from the case.
Why We Owe the Internet to the US Military
From the computers that are used to develop your app to the AI that’s incorporated into your chatbot, many of the technologies that are foundational to our digital world were either massively moved forward or funded by the military.
The Loyalty Fallacy: Why Loyalty Programs Are Not As Useful As Most People Think
The problem is that loyalty programs are generally not delivering customer loyalty, if by loyalty we mean creating an emotional bond and sense of commitment from the customer toward the brand.
What the Moon Landing Can Teach Us About Digital Transformation
The Apollo space program was one of the greatest accomplishments in human history—putting a man on the moon for the first time in history. Here are ten lessons from the moon landing to make your enterprise transformation more successful.