Why Customer Research Might Shock You
Many companies and executives are fairly confident that they “understand” their customers. But in my experience, every customer research study yields some surprising findings that none of the customer “experts” could have predicted.
How To Find Valuable Customer Insight That’s Buried Deep Within Your Company
Finding a truly new customer insight can be an important key to unlocking opportunities to improve products, marketing or customer service, and consequently business results.
Are You Guilty Of Neglecting The Value In Your Customer Data?
You probably have a lot of information about your customers stashed away in a variety of different databases, spreadsheets, and documents at your company. But are you using that data to its maximum potential?
How To Keep Your Customer Research Focused On What Matters
We do research to understand our customers. The problem is there are so many things you can possibly learn about them that it’s often hard to stay focused on what’s important.
Why Your Senior Executives Are Still Not Sold On “Customer Centricity”
Even if you are already convinced that it’s important for your company to be customer-centric, you still need a strong business-minded answer as to why—because you will need to persuade others.