Travel Conference CEOs Worry Technology Could Drive the De-Personalization of Travel
There are many downsides to reducing customer interaction in travel, including the potential reduction in the perception of ‘warmth’ of the brand and lost opportunities to create ‘magic moments’ through service.
The New York Times is Winning at Digital
The NYT just released a blockbuster earnings report attributable heavily to their digital transformation. Insiders share the five key secrets to their surprising success.
5 Hot Tips for Selecting an Experience Management Platform
Digital old-timers refer to them as Content Management Platforms but as they have expanded their capabilities, and marketing budgets, they have been re-monikered Experience Management Platforms.
What Your Website is Really Telling Your Customers
Most of what brands say about themselves is somewhere between an exaggeration and an outright lie.