Does Your Brand Need an Innovation Hero?
Most brands from the pre-digital era must still undergo substantial transformation to remain relevant to their increasingly digitally-centric customer.
How to Use Emotion to Drive Digital Business Results
For many enterprises the answer is 'not much,' but in fact emotion is the number one driver of business outcomes. Many studies have shown that people tend to make purchase decisions based on emotion and then justify them rational
The Parity Fallacy
One of the arguments that kills new ideas and products before they ever launch is concern that consumers will reject them. But this is often a fallacy.
What Type of Visionary Are You
Rare are those that simply stumble their way to success. Victory is almost always the realization of an intentional vision.
How to Get People to Pay for Your Content
There are well over one billion websites and two million apps that offer free content. With so much easy and free information available, how do you get someone to pay you for your content?