Does Your Brand Need an Innovation Hero?
Most brands from the pre-digital era must still undergo substantial transformation to remain relevant to their increasingly digitally-centric customer.
5 Steps to Thinking More Like Your Customer
You’ve seen the light. You’re thinking like your customers, but how do you get the rest of your organization to do the same?
The Parity Fallacy
One of the arguments that kills new ideas and products before they ever launch is concern that consumers will reject them. But this is often a fallacy.
What Type of Visionary Are You
Rare are those that simply stumble their way to success. Victory is almost always the realization of an intentional vision.
How to Get People to Pay for Your Content
There are well over one billion websites and two million apps that offer free content. With so much easy and free information available, how do you get someone to pay you for your content?