Macy's CEO Credits “Customer Journey Mapping” as the Foundation of Their Turnaround
One year into his role as CEO, Jeffrey Gennette has attributed Macy's limited turnaround so far to a renewed focus on the customer and has doubled down in that area significantly by testing and then scaling out a range of new capabilit
How to Get People to Pay for Your Content
There are well over one billion websites and two million apps that offer free content. With so much easy and free information available, how do you get someone to pay you for your content?
Amazon Hasn't Cracked Omnichannel Retailing (Yet)
Read our take on Amazons rank in the world of omnichannel retailing. The current iteration of the Amazon Books experience demonstrates that, though they are definitely in the race, they're not leading the pack.
The Toys "R" Us Bankruptcy - Why Most Analysts Are Wrong and It’s CEO Just Might Be Right
Toys “R” Us, "The World’s Greatest Toy Store," filed for bankruptcy protection last week, the latest in a string of suffering merchants that includes Kmart, Circuit City, Sports Authority, and Bed Bath & Beyond.
How 6 Industries Are Revolutionizing Experience with Virtual Reality
Virtual Reality is offering new and powerful ways of engaging your audiences and taking your product to the next level.