Does Your Brand Need an Innovation Hero?
Most brands from the pre-digital era must still undergo substantial transformation to remain relevant to their increasingly digitally-centric customer.
How to Use Emotion to Drive Digital Business Results
For many enterprises the answer is 'not much,' but in fact emotion is the number one driver of business outcomes. Many studies have shown that people tend to make purchase decisions based on emotion and then justify them rational
What Type of Visionary Are You
Rare are those that simply stumble their way to success. Victory is almost always the realization of an intentional vision.
Travel Conference CEOs Worry Technology Could Drive the De-Personalization of Travel
There are many downsides to reducing customer interaction in travel, including the potential reduction in the perception of ‘warmth’ of the brand and lost opportunities to create ‘magic moments’ through service.