Does Your Brand Need an Innovation Hero?
Most brands from the pre-digital era must still undergo substantial transformation to remain relevant to their increasingly digitally-centric customer.
Macy's CEO Credits “Customer Journey Mapping” as the Foundation of Their Turnaround
One year into his role as CEO, Jeffrey Gennette has attributed Macy's limited turnaround so far to a renewed focus on the customer and has doubled down in that area significantly by testing and then scaling out a range of new capabilit
What Type of Visionary Are You
Rare are those that simply stumble their way to success. Victory is almost always the realization of an intentional vision.
Amazon Hasn't Cracked Omnichannel Retailing (Yet)
Read our take on Amazons rank in the world of omnichannel retailing. The current iteration of the Amazon Books experience demonstrates that, though they are definitely in the race, they're not leading the pack.
Using Icon Animation to Improve Digital Experience
Benefits, guidelines and tools for developing effective animated icons.