Does Your Brand Need an Innovation Hero?
Most brands from the pre-digital era must still undergo substantial transformation to remain relevant to their increasingly digitally-centric customer.
The Parity Fallacy
One of the arguments that kills new ideas and products before they ever launch is concern that consumers will reject them. But this is often a fallacy.
Macy's CEO Credits “Customer Journey Mapping” as the Foundation of Their Turnaround
One year into his role as CEO, Jeffrey Gennette has attributed Macy's limited turnaround so far to a renewed focus on the customer and has doubled down in that area significantly by testing and then scaling out a range of new capabilit
What Type of Visionary Are You
Rare are those that simply stumble their way to success. Victory is almost always the realization of an intentional vision.
How to Get People to Pay for Your Content
There are well over one billion websites and two million apps that offer free content. With so much easy and free information available, how do you get someone to pay you for your content?