How to Use Emotion to Drive Digital Business Results
For many enterprises the answer is 'not much,' but in fact emotion is the number one driver of business outcomes. Many studies have shown that people tend to make purchase decisions based on emotion and then justify them rational
The Parity Fallacy
One of the arguments that kills new ideas and products before they ever launch is concern that consumers will reject them. But this is often a fallacy.
Macy's CEO Credits “Customer Journey Mapping” as the Foundation of Their Turnaround
One year into his role as CEO, Jeffrey Gennette has attributed Macy's limited turnaround so far to a renewed focus on the customer and has doubled down in that area significantly by testing and then scaling out a range of new capabilit
How to Get People to Pay for Your Content
There are well over one billion websites and two million apps that offer free content. With so much easy and free information available, how do you get someone to pay you for your content?
Amazon Hasn't Cracked Omnichannel Retailing (Yet)
Read our take on Amazons rank in the world of omnichannel retailing. The current iteration of the Amazon Books experience demonstrates that, though they are definitely in the race, they're not leading the pack.