Innovation projects almost always need teams of people to participate in conceiving, designing, building, testing, marketing, and selling a solution.

For many enterprises the answer is 'not much,' but in fact emotion is the number one driver of business outcomes. Many studies have shown that people tend to make purchase decisions based on emotion and then justify them rational

One of the arguments that kills new ideas and products before they ever launch is concern that consumers will reject them. But this is often a fallacy.

Most business value is created through customer behavior; therefore it's important to clearly define which specific customer behaviors you want to drive so that you can focus on how to motivate and measure those behaviors.

There are well over one billion websites and two million apps that offer free content. With so much easy and free information available, how do you get someone to pay you for your content?

Our team at FROM has worked with dozens of global brands helping advise their leaders about digital transformation.