How important are smartphones in your customer’s life?
A few years ago, when my daughter, Jessica, was in 8th grade, she kept oversleeping and missing the school bus, and I would have to drive her to school. One day, she did it again, and as I was driving her, I told her that from now on, any morning that she missed the bus, she would lose her iPhone for the day. Then, I told her to hand over the device.
That afternoon, I got home from work a little early and found Jessica in the living room despite the fact that she had previously planned to spend the afternoon at the mall with her friends. I asked her what happened. She said, “Well, you took away my phone!”
Not seeing the connection, I asked what that had to do with going to the mall. She lectured me, “There’s no point in going to the mall with my friends if I don’t have my iPhone!” As if it were the most obvious thing in the world.