For example, Gmail lets you check your mail over a dozen ways, such as using their Gmail app on your phone or using the web browser from your desktop.
While Google Drive allows you to access your documents using Cloud Technology, creating a seamless and portable experience.
That doesn’t mean, by the way, that these companies have abandoned the idea of a physical presence.
Amazon has recently started opening retail stores, E*TRADE has physical branches, and many “pure play” apparel brands born online have created “pop up” stores as an alternative way for customers to learn about their products.
Of course, in all these cases, their physical presence as compared to their digital footprint is of quite a different ratio than more “old school” banks or retailers, and the in-person experience is highly digitally enabled.
But nevertheless, they recognize that physical locations are also a valuable part of the customer journey.
It’s not about making your company entirely digital, but rather about reshaping your brand experience to resonate with an audience of digital customers—customers who are living a lifestyle with digital at the center.
So ask yourself, Am I giving customers the best service that they deserve? Will you be able to handle the challenge of bringing digital lifestyle customers to your brand?