If you stop there, all you have is a pretty picture and you haven't really accomplished any business value.
So, the next step is to build that future.
Take your journey map and turn it into reality by developing the products features, services or other experiences that the journey map describes.
This will involve many considerations—some technical, some organizational, some operational, some political.
In fact, you will probably need to involve every part of your company, from the finance department, to marketing to legal, and maybe some parts you didn’t even realize existed.
You may spend anywhere from a few months to a number of years building the future.
These first three steps are herein presented sequentially and should also be approached more or less in order, although in the “real world” there will probably be some overlap or back and forth.
The last two steps, however, occur in parallel with these first three.