Innovation projects often need teams of people to participate in conceiving, designing, building, testing, marketing, and selling a solution.
But the open nature of generating new ideas means team members may disagree on what to focus on or how to accomplish it. For example, when developing a new product, one faction may want to change the form of the product, while another wants to focus on its features, and yet another on its pricing model or distribution methods.
Gaining alignment around these types of disagreements is essential to proceeding toward a business outcome. At our company, FROM Vision to Victory, we have often observed client teams becoming “stuck” on certain important decisions, and it becomes difficult to drive an initiative forward because team members are not moving towards agreement.
Spending a lot of time working to facilitate alignment in these types of situations led us to an important insight that has served us ever since.
We observed that there are around five different “levels” of decision-making associated with digital or innovation initiatives, as outlined below, and disagreements can occur at any of the levels.