Don’t assume that “if you build it, they will come,” like in the movie Field of Dreams. Instead, you need to actively promote your intranet site as much as you would a product. There are plenty of ways to go about it, but let’s go over five of them.
First, communicate the existence and importance of your intranet site to employees. Train them in it during orientation and all-hands meetings, include it in your employee handbook, and have signs around the office that promote the site.
Second, findability is key. From outside the intranet site, make sure all roads point to it. Have it bookmarked in their browser or set it as their default webpage. When they’re using the intranet site, make sure it’s easy for them to find everything they need by tagging content properly and making documents searchable.
Third, have an alert system so they can subscribe to notifications for specific content. Have a daily, weekly, or monthly digest and post important announcements on the home page.
Ease of Use
Fourth, make your intranet site easy to use. Users often give up on websites that are challenging to navigate. Make sure that the content is scannable, easy to read, simple to navigate, and has no broken links or unplanned downtime.
Lastly, set your intranet site up as the ultimate authority. It should be the first, if not the only, place to find the latest news, statistics, and updates for the organization. You can also post content from senior leadership to help employees understand company priorities and strategies.