4. WILLINGNESS TO TAKE RISKS
A lot of people have this feeling that slow and steady wins the race. They don’t like to rush things out the door because they have a brand to protect and they have to have a high level of quality. They need to make sure that they’re doing everything right.
And who can argue against quality or against doing things right?
Well, I can argue against that, because it’s often better to be fast than right.
Successful companies in the digital space do not figure it all out at once. That's just not how it happens.
What almost always happens is they keep firing arrows and, based on how close or far they are from the target, they adjust until they hit the bull's eye. And that can take weeks, months, or years of continuous change iteration.
If you're taking the approach where you need to strategize a little bit more or you have to incubate a little bit longer, then that’s holding back your actual ability to have a digital transformation project going on.
Don’t get me wrong. I'm not saying you shouldn't think things through, but you have to do it rapidly.
Also, there has to be a cultural willingness to accept imperfection—the idea that failure is part of success.
Instead of trying to prevent failure by thinking everything through thoroughly and slowly, get it out there and accept that every one of those arrows won't hit the bull's eye.
It’s just another indicator of what you need to do to adjust the bow and your aim to get it in the center.
That mindset is key to speeding up successful transformations.