WHAT DOES THE FUTURE OF DIGITAL MENUS LOOK LIKE?
Fully implemented digital menu systems for sit down restaurants are a lot like Uber Eats, DoorDash or other tools to order food for delivery. The menu is presented electronically and can be sorted or searched. Images of dishes are provided. The customer can make their choices and pay right from the app or mobile page. Then the server brings their food when it is ready.
A great example of this is OTG, a chain of restaurants in airports that have tablets available on each table so you can order your food, ask for the bill, or request assistance.
What are the advantages of full digital ordering systems in restaurants?
There are seven main benefits for having digital menus...
- Customers can browse items and their prices and filter items by preference and dietary restrictions.
- A digital meny can also include daily specials, which are easier to update digitally than with printed menus and it can also more easily indicate or hide items that are out of stock.
- Digital menus also make it easier to see what the food looks like by having photos and descriptions for every dish as well as suggested food pairings based on your chosen dish.
- Digital menus can allow customers to place an order digitally without having to flag down a server. The ability to more easily request another drink or add to an order not only increases convenience but also revenue.
- Customers can also use the digital menu to indicate when they need assistance rather than having to “keep an eye out” for their server.
- Customers don't have to “find” their server to request a bill, they can pay it right from the digital menu either when they order or when they are ready to go. Splitting a bill or calculating a tip is also easier.
- Because the customer is placing their own orders and paying the bill themselves, each server can either handle more tables or provide more attentive customer service, such as advising guests, serving food in a more relaxed manner, taking photos, etc.
Many of these benefits reduce the “waiting time” in the dining experience (waiting for a menu, to give your order, to pay your chek) which allows the restaurant to turnover their tables faster. The more tables they can turn, the more revenue they can generate.
WHAT DOES THIS MEAN FOR OTHER BUSINESSES?