DIGITALLY DRIVEN COMPANIES HAVE GREATER REVENUE GROWTH
A study by the Aberdeen Group found that the top 20% of companies as measured by their “quality of digital customer experience” enjoyed an average year-over-year increase in revenue of over 35%, compared to a 7.7% average for the rest.
“Digitally advanced” companies create 9% more revenue than their industry competitors, as reported in a study conducted by MIT.
And digitally “mature” companies are almost three times likelier than lower-maturity organizations to report annual revenue growth significantly greater than their industry average, according to yet another study, this one by Deloitte.
DIGITALLY DRIVEN COMPANIES HAVE BETTER PROFIT MARGINS
Despite the investments they need to make to transform, studies show that digitally driven companies deliver better returns.
A Harvard Business School study found that the three-year average profit for “digitally centric companies” was 5% more than that of those companies “behind the curve.” A different study at MIT concluded that “digitally mature companies” are 26% more profitable than competitors.
Digitally effective companies tend to be highly customer centric. A KPMG study showed that “customer-centric” companies saw a projected profit growth rate that was 3.6% greater than “non-customer-centric” companies.