STEP 2: UNDERSTAND THE POINTS OF RESISTANCE AND APPEAL
In a perfect world, you would involve the organization in defining the change, tell everybody why it’s great, and everyone would agree.
That’s rarely the case.
People get annoyed when old rules change and their “familiar” ways to success are shaken.
That’s why it’s important to understand the points of resistance for each department and level within the organization.
For example, a Senior Vice President and a store associate’s points of resistance could be entirely different.
What parts of the change make them feel worried, fearful, angry, cheated, ripped-off, or tricked?
Also, what parts of the change appeal to them? What makes them feel excited, encouraged, or supported?
There are many ways you can check the pulse of your organization like surveys, focus groups, and one-on-one sessions. Understanding the appeal and resistance to change can help you drive a successful transformation.