Digital's Impact On The 2022 Holiday Shopping Season

Home / Insights /

Digital's Impact on the 2022 Holiday Shopping Season

Digital once again played a powerful role in last year's holiday shopping season, influencing how customers browsed, selected, and paid for their purchases. Here are some key insights on the holiday shopping season of 2022 and the role of digital on consumer spending trends. Over 75% of U.S. adults in 2022 reported making purchases online using a smartphone, while 69% preferred to shop via desktop or laptop. This strong preference for online shopping through mobile was evident in online sales trends during the holidays.

Related Insights

5 Reasons Self-Service Channels are Failing
For customers, self-service channels provide a much quicker and more accessible way of resolving issues, that’s why 70% of them opt to self-serve first before reaching out to live support. For companies, self-service delivers huge savings since it only costs $0.10 per contact on average, while live channels cost about $8 per contact.
How to Use Emotion to Drive Digital Business Results
For many enterprises the answer is “not much,” but the reality is that emotion is the number one driver of business outcomes.
5 Reasons Your Company Isn’t Embracing Customer Research
Comprehensive customer research makes product development far more predictable—driving greater adoption and overall success. This has been proven time and again. Although many companies do some type of research, most don’t fully embrace it as a key strategic tool driving core decisions. Why not?

Let’s talk.

Here are the ways we can get started

SCHEDULE A CONSULTATION

One of our Digital Transformation Thought Leaders will help gauge if we should work together.