Digital's Impact on the 2022 Holiday Shopping Season
Digital once again played a powerful role in last year's holiday shopping season, influencing how customers browsed, selected, and paid for their purchases. Here are some key insights on the holiday shopping season of 2022 and the role of digital on consumer spending trends. Over 75% of U.S. adults in 2022 reported making purchases online using a smartphone, while 69% preferred to shop via desktop or laptop. This strong preference for online shopping through mobile was evident in online sales trends during the holidays.