The Best Way to Pitch Ideas
Pitching big ideas can feel daunting and it’s very common for people to take the logical approach–this is the idea, here is how we will execute it, here are the numbers, I promise we will meet them, please approve this.
While it can get you some positive results, there’s another way you can increase your chances of getting that sweet approval without putting in a ton of extra effort.
It’s called storytelling.
Large, ambitious projects are full of risk and they’re never guaranteed. While you need a rational argument, appealing to the emotions of decision makers is equally if not more important.
What can they accomplish if the project succeeds? How will it change the way your customers behave? What kind of glory awaits them on the other side?
There’s no better way to paint that picture than through storytelling. This article will present you with a storytelling outline that you can use for any kind of pitch.
I talk more about how to pitch ideas on my ebook Pitching Digital Transformation. Get a free copy of the ebook and more after purchasing my Wall St Journal bestselling book Winning Digital Customers: The Antidote to Irrelevance where I talk about my proven five-step methodology on carrying out the digital transformation once it gets approved. Get the first chapter for FREE here, or purchase the book here.