THEY GIVE UP WHEN THEY ENCOUNTER PROBLEMS
Digital transformations are always going to face problems, such as technological challenges, schedule delays, lack of immediate customer adoption of a new product, etc. Sometimes, these problems will make you feel like you’ve failed and that giving up is your only option.
And detractors of your transformation efforts may try to use these bumps in the road as a rationale to declare the entire effort a failure.
But it’s rarely true that the obstacles you are encountering mean inevitable failure; most of the time, all you need is perseverance.
If you look at the most successful enterprises today, whether traditional businesses that are thriving in the digital world or digitally-born companies like Facebook and Google, they’ve all encountered moments of great struggle. Apple almost went out of business in 1997, Google spent its early years without a revenue model, Uber faced and continues to face many legal challenges, and AirBnB spent years as an unsuccessful startup before breaking through.
Creating innovative digital experiences is rarely a story of instant success; rather, it is a result of perseverance despite the challenges that were faced along the way.