The Walt Disney Company began in 1923 when Walt Disney and his brother Roy founded an animation studio in Hollywood.
Since then, Disney has grown to become one of the biggest entertainment brands, thanks in large part to their strategic use of digital technology to elevate their customer experience.
One sterling example of this is the MagicBand, a sensor-equipped wristband that allows Disney World guests to conveniently enter theme parks, line up virtually for rides, unlock their hotel rooms, and charge purchases to their account. The MagicBand features were later integrated into customers’ smartphones through the MagicMobile.
Another digital success for the company is their streaming platform, Disney+.
Three months after its launch, Disney+ had garnered half as many paid subscribers as Netflix and was running close with Hulu’s subscriber count. With its impressive growth, the company expects to reach up to 260 million subscribers by the end of 2024.
By embracing digital transformation and constantly looking for innovative ways to serve customers better, these legacy companies have successfully turned themselves into digital powerhouses.