3) NOT BRINGING ENOUGH DIVERSITY INTO YOUR IDEATION
It’s a mistake to include the same exact group of people in every ideation process.
There is so much value in mixing it up—include others to gain their unique perspectives and bring fresh ideas.
Diversity is more than race, gender, and age. It’s important to include individuals with different socio-economic backgrounds, different educational and professional backgrounds, and people from different geographic regions.
While just maximizing diversity without necessarily knowing how it's going to impact ideation can still yield great results, it’s also critical to target certain types of diversity based on your project.
For example, if you’re building a mobile app, you should probably have people from marketing, and from technology. If you are designing a new SAAS platform for teachers, it may be valuable to have educators, perhaps school administers and even students involved, in addition to your core development team.