5 Steps to Getting Your Business Ready for the Post-Pandemic New Normal
We cannot assume that when we emerge from this pandemic, everything goes back to exactly the way it was in February 2020. Things will be changed.
Unfortunately, there really is no way to tell what this post-pandemic new normal is going to look like.
Will it be somewhat like the past? Will it be somewhat like the present? Or will it be different from both?
So how do you prepare for it?
No one can predict the future, but there is a way to get your business ready for the coming times. Here are the 5 steps you should take to do that.
1. RECOGNIZE THAT THE FUTURE IS UNCERTAIN.
It may seem easy to predict that after months and months of not being allowed to do certain things, we will have pent up demand for activities like vacations, dining out and going to the movies.
But once that novelty wears off, what will be the long term impact of customers having been forced to change their behaviors for such an extended period of time. What we've done in our efforts to reduce the spread of coronavirus is we've forced people to establish new habits.
When we engage in a new behavior for a sustained period of time, then that behavior becomes more ingrained in us and over time it becomes a habit.
Why is this important? Because if we think about the way our business was before, we had customers with habits. Habits about how often they dine out or go to movies or habits about how the shop or engage in other activities.
And given that those new habits have been established, they won’t necessarily go away just because restrictions are lifted. If your future success relies on customers returning to their old habits, it's wise to anticipate that you will need to win your customers back into those behavioral patterns it won't happen automatically.
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