These refer to the people within the organization who have the data or knowledge that will help guide and set the direction of your transformation. As you seek to define what it is going to be, the experts will have insight that your gatekeepers might not necessarily have.
People who are customer-facing that understand what your customers are looking for and what their points of pain are. Since digital transformations typically impact the customer journey and customer experience, you need people who intimately understand their needs and are able to advise you properly.
People who understand what your competitors are doing and have knowledge about the other companies who would be able to support the kind of transformation you envision. These might include business development, distribution, or any other teams that have a general understanding of your market’s ecosystem.
- Product and Service Experts
These are people who understand the core product or service of your business. If you’re a hotel, they would be the people who understand how the hotel is operated. This typically includes operations, facilities, logistics, etc.
People who understand your current systems (mainframe or other types of legacy systems) and are able to gauge how much it would cost or if your transformation is possible in the first place.
Since a digital transformation would more often than not involve technology, sometimes even introduce new technology to your business, you need someone who understands how practical it would be and what kind of risks it presents from a technology standpoint.