Craigslist replaces the classified ads in the newspaper with a solution that is also far easier to search, more comprehensive and also free, at least for most listings.
Google’s broad range of services, from maps to search to spreadsheets, are not only free, but the breadth of their capabilities exceeds the capacity of a hundred libraries and thousands of dollars in software.
Evernote, Dropbox, and so many more digital services offer free versions that fully meet the needs of many customers, along with paid versions that are disruptive in their low pricing.
Amazon provides more selection than any mall, free shipping, and, in many cases, lower prices. Digital winners present what are fundamentally “better deals” to the customer.
So that’s how top brands win in today’s digital world—by adding hyper-convenience, proactive personalization and massive value. It may seem tough to figure out how to deliver all three to a customer, but there is a way to get there if you follow the right process.