How to Structure Digital Teams
Learn the typical and recommended break down of digital teams to enhance the quality of your team.

Verizon announced its acquisition of internet behemoth Yahoo!, at a price of $4.8 billion. This is on top of last year’s $4.4B acquisition of similarly beleaguered AOL. What are we to make of this move, and what can we learn from it?


Some of the words we use in business are just plain worthless, and the word “strategy” is one of them.

Prototyping is used to iterate ideas before production; in the digital world, making changes to completed products is far easier than having to recreate a real-world product. So in this digital age, is prototyping still relevant?


Every year the business world gains new buzzwords. Now, we see "Digital Transformation" eclipsing "Innovation" as the word-of-the-moment. What does it really mean?


Why do so many advertising insiders view digital as a black hole? Learn what's changed for advertising with the advent of digital and two challenges for advertising in the digital age: gravity and identity.


There many different tactics for personalizing digital. But how do you determine which data to use for personalization? Learn how to identify key data elements for your personlization initiative.


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